WHITNEY GIPSON BRIGHT, MBA
SALES, MARKETING & COMMUNICATIONS
GROWTH PARTNER
"Applying skills of leadership, charisma and ambition to connect others to their true authentic selves by helping shape their identity with a competitive mindset."
WHO IS WHITNEY (GIPSON) BRIGHT?
I am a chief storyteller, with over twelve years of unique sales, marketing and communication experience, transforming business culture through value-based leadership. I support clients through traditional and digital marketing channels to drive desired business objectives, behaviors and actions through leadership, strategic planning and compelling messaging. I seek to meet my target audience where they are - providing insight to help build upon their goals and objectives, while establishing trust and lasting relationships. Outside of my profession, I am a two-time NCAA National Champion in the Women's Long Jump, I am an active mentor to current collegiates seeking a profession, and when it comes to building culture, I believe in a people first approach.
COMMUNITY IMPACT
I truly believe in giving back to the communities in which I live and work. Through volunteerism, mentorship and providing our youth with the tools to be successful now and in the future, servicing my community provides an outlet where I am passionate.
TCU Student-Athlete & Neeley School of Business Mentorship Programs
Provides insight, resources, empowerment and exposure to the next generation of employees.
Diversity Equity & Belonging
(DE&B)
Strategic partner in Bimbo Bakeries USA's DE&B efforts to enable a culture of belonging. Ask me about some of the initiatives I lead.
Operation Warm
Providing coats to grade-school age children in deserving communities.
Back on My Feet
Access to resources for the homeless through exercise and running their way back to success.
Public Speaking
An outlet for me to share my story and provide encouragement to students to reach their goals.
Product Donation Delivery
Coordinated individually wrapped snacks for food insecure students during the Summer months.
EXPERIENCED
With various roles held in different industries, the background that I possess provides versatile knowledge and exposure to many components of business.
SKILLS & EXPERTISE
Business Development
Sales Growth Strategy
Communication
Marketing
Brand Activation
EDUCATION
June 2020 - December 2022
UNIVERSITY OF CINCINNATI - CARL H. LINDNER COLLEGE OF BUSINESS
MASTER OF BUSINESS ADMINISTRATION (MBA)
SEPTEMBER 2008 - MAY 2012
TEXAS CHRISTIAN UNIVERSITY
BACHELOR OF SCIENCE - BROADCAST JOURNALISM
LIGHTS, CAMERA, ACTION!
This photo gallery provides a glimpse of life from my lense (Click on the images below to learn more).
As a sales, marketing & communications professional, I proudly juggle many hats. On a typical day, I am pushing the envelope in creative design, storytelling and bringing forth the true human component of my target audience. I am very passionate in diversity and inclusion as our world encompasses many dimensions of diversity that enhances our thoughts, ideas and perspectives. From business development to crisis communication to rewards and recognition for effort, I pride myself in having versatility in marketing strategies to meet key stakeholders needs at any level.